To Build a Profitable E-business,
Act Upon the Fundamental Reality
of the Way People Use the Internet
Any Person, Any Small Business, Can Do It
Most solopreneur attempts fail because the owners never learn, focus upon, and execute the optimal process, using best-of-breed tools. At a more fundamental level, many do not recognize and adjust to the profound difference between offline and online business...
Offline, you put your business where the crowds go. Get your cash register ready! It's all about "location, location, location."
Online, the fundamental reality is that no one "passes by." People want "content, content, content" through search or social media.
Do What Profitable Solopreneurs Do...
Act Upon the Fundamental Reality of Online Behavior
It's so simple. Not "easy" (real business takes some work)... but it's simple if you have a clear step-by-step process (and a "hidden partner" who takes care of the technical and complicated stuff behind the scenes).
No technical barriers will frustrate and stop you. Instead, you focus on building your business. Provide in-demand "Content" about something you know. From that point on, everything flows...
Let's review C T P M, the proven way to build any business online.
Internet users search for information, for solutions. Social media users (largely on mobile devices) often want images or videos. All are forms of "Content." They're not looking for you — they don't even know you (yet!). They seek what you know. Give it to them.
Convert your knowledge into in-demand Content. To succeed online, start where they start — at a search engine (mostly Google) or on social media (Facebook is the giant).
Your topical content gets found (search) or discovered (social), attracting free, targeted (i.e., interested), open-to-you visitors. These visitors form your "Traffic."
Social media (e.g., Facebook, Twitter) will widen your reach way beyond your site. Managing site and social well for mobile is a critical part of the process, too.
How effectively does SBI! drive "T"? SHOW
Complete strangers develop trust and confidence in you. Why? You "PREsell" by OVERdelivering what they want from your site... relevant, original, information. And you deepen the "connection" through the personal interactivity of social media.
Deliver it all in your own voice, in your own way. Go beyond merely instilling confidence... your visitors must (and they will) like you. Why is that so important? Because people only buy from those they like and trust.
Convert warm, willing-to-buy ("PREsold") visitors into income. Called "Monetizing," this is the easy part. But "M" cannot happen if you fail to first execute C T P. This is where 99% of small businesses fail. The " M" is at the end for good reason.
C T P is the motor that drives "M."
SBI! delivers the motor, and the Monetization.
Once you have your own PREsold traffic, you're in control. Blend in multiple streams of revenue, not just one. Diversify to maximize income, growth and stability. SHOW
Start at the beginning... CONTENT.
Do not start at the end... MONETIZATION.
So many people spend time and energy setting up a shopping cart and a merchant account or some other way of "collecting the money." That's putting the (shopping) cart before the e-horse of PREsold traffic.
Monetization comes last... it's the final result of doing everything else (C T P) correctly.
The easiest part of any small business site is mixing-and-matching the most appropriate blend of Monetization models into your traffic-generating site.
The key is to eliminate "offline thinking." Recognize the fundamental reality of how people use the Web. Online, people look for Content.
Start there. Deliver Content, which builds Traffic, which is PREsold. Then, and only then, are you ready to Monetize.
Important: Most solopreneurs think of themselves as "being" only one monetization model... they sell hard goods (or e-goods) — or they display Google AdSense ads — or they offer professional services — or they're affiliates.
Instead of "or-or-or," SBI! shows you how to develop "and-and-and" multiple streams of income.