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Any Person, Any Small Business, Can Do It
So why do most online small businesses fail? Because they do not recognize
and act upon the profound difference between offline and online commerce.
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Offline, put your business where people crowd by... and you're all set. Get your cash register ready!
It's all about "location, location, location."
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Online, the fundamental reality of how people use the Web is
different. No one "passes by."
They search for "information, information, information."
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Do What Successful Small Businesses Do
Act Upon The Fundamental Reality of Online Behavior
(Click to review "how to" case studies.)
It's so simple. Not "easy" (real business takes some work)... it's simple.
No technical barriers will frustrate and stop you. Instead, you focus on
building your business. Provide in-demand information ("Content") about something you know.
From that point on, everything flows...
Let's review C 
T
P
M, the proven way to build any business online.
Content
Web users search for information, for solutions.
They are not looking for you - they don't know you (yet!).
They seek what you know. Give it to them. Convert your knowledge into in-demand Content.
To succeed online, start where they start - at "the search."
Traffic
Your topical content ranks high at the Search Engines (ex., Google, Yahoo! MSN), attracting free, targeted (i.e., interested), open-to-you visitors. Basically, these future customers "meet you" at your site. These visitors are known as " Traffic."
How well does SBI! drive " T"? Top 3%.
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Top 3%
Traffic Building Results
There are over 56 million sites on the Web. 1,000 randomly selected Site Build It! ("SBI!") sites were recently studied.
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All statistics are according to Netcraft.com,
a leading Net demographic firm and according to Alexa.com, the leading traffic-measurement company. Netcraft tracks the Web hosting industry intensively.
Alexa is owned by Amazon.com and powered by Google -- it measures traffic-popularity
based on 10 million surfers.
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Summary of Results
- 35% of SBI! sites ranked in the top 1% of all sites (i.e., their Alexa Traffic Rank was in the Top 560,000, higher than 99% of all sites on the Web).
- 53% were in the top 2%
- 62% scored in the top 3%.
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This survey was first performed 2 years earlier. How does the current survey compare?
SBI! site owners were doing well 2 years ago.
And they are doing even better now, ranking higher
despite "competition" from far more Web sites.
As the years go by, as the Web becomes more and more competitive, the
natural and powerful process-and-tools of SBI! gets stronger.
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Traffic
Your topical content ranks high at the Search Engines (ex., Google, Yahoo!, MSN), attracting free, targeted (i.e., interested), open-to-you visitors. Basically, these future customers "meet you" at your site. These visitors are known as " Traffic."
How well does SBI! drive " T"?
Top 3%. SHOW
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PREsell
Complete strangers develop trust and confidence in you. Why?
You "PREsell" by OVERdelivering what they seek... relevant, original, information.
Deliver it in your own voice, in your own way. Go beyond merely instilling confidence... your
visitors will like you.
(Immediate "selling" on Web sites is ineffective unless you have a brand like Amazon.)
Monetize
Convert warm, willing-to-buy ("PREsold") visitors into income. Called "Monetizing," this is the easy part. But "M" cannot happen if you fail to first execute C T P. This is where 99% of small businesses fail.
C T P is
the motor that drives "M." SBI! delivers the motor, and the Monetization.
Once you have your own PREsold traffic, you are in control. Blend in multiple streams of revenue, not just one.
Diversify to maximize income, growth and stability.
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Start With A Primary Monetization Model
Then Diversify: Add New Income Streams
C T P M
Content builds Traffic, which is PREsold as you build your "brand of one." Then, and only then, are you ready to Monetize.
SBI! and you deliver the hard part... PREsold traffic.
Monetization is the easy part -- it flows from a site with PREsold traffic the way electricity flows from a river through a dam.
And do not limit yourself. Too many small businesses start out thinking
that they "want to be an affiliate," or sell hard goods through an "online store."
Yes...
Do have a primary monetization model in mind -- but plan to diversify into multiple streams of revenue to maximize income, growth and stability. Take full advantage of
the PREsold traffic you will develop with SBI!.
Here are just some of your Monetization options...
Infopreneurs (click to see how to add this revenue)
Now you can publish what you know and love... and monetize it. Together
with a blend of affiliate programs and referral deals, AdSense
anchors the generation of extra thousands of dollars per month to
your online, niche-oriented SBI! business. No products, no customers, lots to time for other things.
Home Business/Work-From-Home (click to see how to add this revenue)
Thinking about starting a work-from-home business?
Run a genuine business, your business, from home, full- or part-time.
No "biz opp" here -- this is real.
Service Businesses (click to see how to add this revenue)
Offer a service related to your niche. Build a client base,
whether clients are local (ex., magician for house parties) or
global (ex., JAVA programmer). (Or start a
completely new service business.)
E-goods Creators/Sellers (click to see how to add this revenue)
Are you a programmer (or hire one!) with an idea for a needed niche-filling software? Or
perhaps you have an idea for an e-book? Maybe a photographer with collections
of e-photos (the e-photo sales market will boom!). Anything can be digitized
nowadays -- sell it.
Hard Goods Creators/Sellers (click to see how to add this revenue)
Are you a small business or a craftsman that creates/manufactures/retails your
own hard goods (i.e., products that you can actually touch and that you ship --
non-digital products)? Put up (copy-and-paste HTML) your own store and sell direct,
without Yahoo! Stores, eBay, etc... or with. No products of your own -- you can
still add a wonderful store, sourced from thousands of manufacturers that drop-ship
for you (no need for you to hold inventory, nor pick-pack-and-ship)
Sales and Rental Agents/Reps/Distributors (click to see how to add this revenue)
It's your traffic -- sell or rent what you want, how you want.
Do you represent great products, either for sale (from medical equipment to ice
cream makers) and/or rent (from apartments to heavy equipment)? See how SBI! can boost your sales by millions (literally).
Affiliates (click to see how to add this revenue)
Add hundreds-to-thousands of dollars per month to your diversified
monetization plan, without having a product of your own -- no warehousing,
packaging, shipping, etc. And if you do sell a product of your own, simply
choose merchants that complement your product line.
Referrers/Finders (click to see how to add this revenue)
Another great "add-on" monetizer. This model is as classic as business itself...
get paid a referrer or finder's fee by an offline business for finding
a customer (or a "lead") for it. The Net, though, makes it far more
cost-effective.
Existing Online Businesses/E-commerce Sites (click to see how to add this revenue)
Already have an existing online business or e-commerce sites? Do you
need an ongoing stream of free, targeted traffic... motivated, interested
buyers? Use SBI! as a traffic-funnel,
for a tiny fraction of the cost of your primary site.
Network Marketers/Multi-Level Marketers (click to see how to add this revenue)
Forget those spammy online lead-generators. Imagine if you could
build your own unique site that attracted and PREsold warm leads to call
YOU all day long? No more "you chasing them." That is exactly what you
and SBI! can achieve together.
Net Auction Sellers (click to see how to add this revenue)
Put eBay to work for you, instead of vice-versa. Use them as a supplemental
source of income to auction a product that relates to your theme. Especially
useful for local businesses or vendors that sell hard goods, and even for
service-sellers. And obviously, for those who want to start an online auction business.
Local Offline Businesses (click to see how to leverage this business)
If you own an offline business with local clientele, a Web site is a
must. Use it to grow your business locally and, in many
cases, to extend your market globally (yes, you!)
Web Professionals (click to see how to add this revenue)
Your design work is sharp and creative. Your clients like your sites.
But they ask... "So how do I get traffic?" It's time to convert your satisfied
clients into raving fans, while simultaneously boosting productivity by 1000%.
Bottom Line?
Start at the beginning... CONTENT.
Do not start at the end... MONETIZATION.
So many people spend time and energy setting up a shopping cart and a merchant account or some other way of "collecting the money." That's putting the (shopping) cart before the e-horse of PREsold traffic.
MONETIZATION comes last... it's the final result of doing everything else (C T P) correctly.
The easiest part of any small business site is mixing-and-matching the most appropriate blend of Monetization models into your traffic-generating site.
The key is to eliminate "offline thinking." Recognize the fundamental reality of how people use the Web. Online, people look for Content.
Start there. Deliver Content, which builds Traffic, which is PREsold.
Then and only then, are you ready to Monetize.
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IMPORTANT Most small businesses think of themselves as "being" only one monetization model... they sell hard goods (or e-goods) or they display Google AdSense ads or they offer professional services or they are affiliates, or-or-or. Instead, think "and-and-and."
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Can we guarantee success through C T P M? Yes, we do.
And we prove it, too.
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