To Build a Profitable E-Business,
Act Upon The Fundamental Reality
of the Way People Use the Web
Any Person, Any Small Business, Can Do It
Most e-business attempts fail because the owners never learn, focus upon, and execute the optimal process, using best-of-breed tools. At a more fundamental level, many do not recognize and adjust to the profound difference between offline and online business...
Offline, put your business where the crowds go. Get your cash register ready! It's all about "location, location, location."
Online, the fundamental reality is different. No one "passes by." They search for "information, information, information."
Do What Profitable E-Businesses Do
Click to review "how to" case studies
Act Upon the Fundamental Reality of Online Behavior
It's so simple. Not "easy" (real business takes some work)... it's simple. No technical barriers will frustrate and stop you. Instead, you focus on building your business. Provide in-demand information ("Content") about something you know. From that point on, everything flows...
Let's review C T P M, the proven way to build any business online.
Web users search for information, for solutions. They are not looking for you - they don't know you (yet!). They seek what you know. Give it to them. Convert your knowledge into in-demand Content. To succeed online, start where they start - at "the search."
Your topical content ranks high at the search engines (ex., Google, Bing), attracting free, targeted (i.e., interested), open-to-you visitors. These visitors are known as "Traffic."
SBI! also maximizes your mobile traffic (increasingly important). And social media (ex., Facebook, Twitter) will widen your reach way beyond your site, while sending you even more traffic.
How effectively does SBI! drive "T"? SHOW
Complete strangers develop trust and confidence in you. Why? You "PREsell" by OVERdelivering what they want from your site... relevant, original, information. Deepen the "connection" through the interactivity of social media.
Deliver it all in your own voice, in your own way. Go beyond merely instilling confidence... your visitors must (and they will) like you. That's important because people only buy from those they like and trust.
Convert warm, willing-to-buy ("PREsold") visitors into income. Called "Monetizing," this is the easy part. But "M" cannot happen if you fail to first execute C T P M. This is where 99% of small businesses fail.
C T P is the motor that drives "M." SBI! delivers the motor, and the Monetization.
Once you have your own PREsold traffic, you are in control. Blend in multiple streams of revenue, not just one. Diversify to maximize income, growth and stability. SHOW
IMPORTANT: Most small businesses think of themselves as "being" only one monetization model... they sell hard goods (or e-goods) - OR they display Google AdSense ads - OR they offer professional services - OR they are affiliates. Instead of "or-or-or," SBI! shows you how to develop "and-and-and" multiple streams of income.